Memorial Health System

At Memorial Health System, I spearheaded the conceptualization and creation of both digital and print materials, showcasing my expertise as a graphic designer. Playing a pivotal role in the rebranding initiative, I contributed significantly to the development of the new Memorial style guide. Leveraging branding and identity skills, I crafted distinctive departmental brands within the health system. Additionally, I utilized my photo and video skills for art direction, recording, and producing engaging digital content, effectively promoting the health system's initiatives. Collaborating with vendors and managing other creatives, I provided art direction and developed impactful marketing and advertising designs for the organization, ensuring cohesive and compelling brand representation across all channels.