2024 American Advertising Awards

As the creative director for the 2024 American Advertising Awards, I spearheaded a campaign that achieved remarkable success. To boost community engagement and increase attendance, I created a special set of local awards called the “Creative Excellence Awards.” This initiative resonated with the community and led to a sold-out event. Working with an extremely limited budget, I harnessed the power of social media and email marketing to promote the event. I crafted unique brand elements that became the foundation for the entire campaign, seamlessly integrating them into the event itself. Additionally, I prompted ChatGPT to craft copy with a villainous tone, adding a distinctive edge to our campaign. My hard work and dedication put into this monumental event was recognized with the 2024 President's Service Award.